E-commerce Content: Be Ready for Any Holiday
[March 10, 2010] Investing a little time now in your holiday e-commerce content can attract visitors to your Web shop all year long.
Ecommerce Design: Save Money on Stock Photos
[March 8, 2010] Andrew Lock's latest webisode features a new photo site could save you a bundle, affordable services to help you transfer and store large files and restaurant chain's marketing tip that you can apply to your e-tail biz.
A Guide to Small Business Marketing
[March 5, 2010] In this do-it-yourself guide, we look at five types of marketing strategies that any frugal ecommerce owner can use to grow a business.
Marketing Tools: Set Up An Ecommerce Blog
[March 4, 2010] Blogging is a great way to drive traffic to your site, and we've found a great Web resource to set up a professional blog for you. Plus, an emarketing site to help you get interviewed on TV and radio.
The Positive Side of Negative Product Reviews
[March 3, 2010] From educating customers to making more informed purchase decisions to guiding your own product development; negative product reviews aren't really all that negative.
Google Takes a Picnik
[March 2, 2010] Google adds the online photo editor to its application stable, which is good news for ecommerce shops looking for more easy ways to prep product images.
Ecommerce Design: 5 Common Mistakes
[February 26, 2010] Helen Bradley looks at and shows you how to avoid five small business Web design mistakes that are guaranteed to turn customers away.
Ecommerce Marketing: How to Make Web Forms for Free
[February 25, 2010] Check out this free service that lets you build Web forms for your small business ecommerce site. Plus, how you use Google Alerts and a streaming audio tool.
E-commerce Content: Writing Product Descriptions
[February 24, 2010] From writing an original product description to adding call-to-action statements, we offer tips on how to write e-commerce content that attracts both search engines and human shoppers.
How to Make an E-mail Newsletter in Publisher
[February 23, 2010] Helen Bradley shows how to save money on your e-commerce marketing by making your own newsletter in Microsoft Publisher 2003.
Web Marketing Tips: Tracking Direct Mailings
[February 19, 2010] Andrew Lock shows how to use the Web to track your snail-mail marketing campaigns. Plus, a tool for pricing real estate and why an old-as-dirt advertising tactic is so successful.
Dont Bail on Your Business Blog
[February 18, 2010] Recent studies may have you thinking that its time to give up the blog and focus on Twitter or Facebook. But dont be rash. Search engine optimization is a major benefit of keeping a business blog.
Need an eBay Alternative? Try This List.
[February 17, 2010] Our alternative to eBay guide offers details on 14 online marketplaces most designed for casual and part-time sellers.
Gmail Upgrades to Social Networking
[February 11, 2010] Gmail hopes to tame social networking with Buzz, a new feature that the company claims gives you more control and security over tweets and real-time feeds.
Yahoo Led the Pack in Display Ads in 2009
[February 9, 2010] Online metrics firm comScore recaps the past year in digital advertising and social networking, finding Yahoo had a banner year with banner ads, while Facebook consolidated its lead in the social space.
Super Bowl Ads' Best and Worst Online Performances
[February 9, 2010] Web analysis firm Gomez ranks the big Super Bowl advertisers' post-game performance. The winner may be a sweet surprise, but GoDaddy and Hyundai can't be too happy.
Facebook Redesigns Site Again Nears 400M Mark
[February 8, 2010] Another new look in an attempt to simplify the design, and at close to 400 million strong, an ever-growing marketing opportunity for e-tailers.
Lights, Camera, Sales: The Benefits of SEO Video
[February 5, 2010] Want to sell more products? Of course you do. Adding search engine optimized video to your e-commerce site can raise both your Google ranking and your bottom line.
Social Media Marketing: Age Really Matters
[February 4, 2010] It literally pays to know your customers. If you market to the younger set, take note. A recent Pew study says bye-bye blogs and hello Twitter.
How to Twitter for E-commerce Success
[February 3, 2010] Follow the lead of other businesses and learn how to successfully integrate Twitter in to your existing marketing and customer-service strategies.
Free Online Apps: Schedule It Online
[February 2, 2010] WhenIsGood helps you easily schedule meetings online, plus a source of inspiration (hey, we can all use that), a bargain-a-day and a site for short, effective how-to videos.